Supplier evaluationfor achieving long-term performance - Essay Exampleoutside the business then it follows that the biggest opportunities for improvement in their cost position will also be found in that wider supply chain (Christopher, 2005). Having the right suppliers ultimately makes a significant difference to an organization’s future in reducing operational costs and improving the quality of its end products, whereas having the wrong suppliers can cause operational and financial problems (Zeydan, Colpan and Cobanoglu, 2011).This has led firms to focus on improving their supply chain by continuously evaluating the performances of their suppliers. To achieve this, firms are increasingly building collaborative relationships with partners in their supply chain in order to achieve efficiencies, flexibility, and a competitive advantage (Whipple, Lynch, and Nyaga 2009). Such a relationship which involves collaborative activities, such as information sharing, joint relationship effort, and dedicated investments leads to trust and commitment.

Discuss how Nowra’s perspective on personal relationships is conveyed in Cosi. The play Cosi by Louis Nowra is an emotional portrayal of personal relationships in a Melbourne mental institution ostracised by society. Throughout the play Nowra’s perspective on personal relationships develops and changes through character relationships and development, especially the development of the main protagonist Lewis. Nowra conveys his perspective on personal relationships through themes such as the importance of love and fidelity, the empowerment of women and learning and self-development. Techniques such as symbolism, intertextuality and contrast are also used to further highlight Nowra’s perspective.Nowra’s perspective on personal relationships is primarily shown through the character Lewis and his personal relationships with other characters in the play, especially in his relationship with his girlfriend Lucy. Act Two, Scene Two which features a confrontation between Lewis and Lucy on their relationship is significant in showing this.

Brand, Why are famous brand products attractive people - Essay Example“Brands are not simply products or services. Brands are the sum totals of all the images that people have in their heads about a particular company and a particular mark. Brands absorb everything around them like Imelda Marcos in the shoe department at Nordstrom” (Scott Bedbury, CEO of Brandstream, a Seattle-based marketing consultancy, quoted in Kalin, 2001). Indeed the term has come to refer to not only the images a company produces in order to call their product or services to mind, but also the products sold, the services rendered, the building in which the company is headquartered or even the country in which it originated as well as the methods used to project these ideas and images to the broader public. To remain competitive in the world today, just about anything can be identified with a brand if it is so chosen – companies, museums, hospitals, even individual people (look at Martha Stewart for a prime example).

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