Brand, Why are famous brand products attractive people - Essay Example“Brands are not simply products or services. Brands are the sum totals of all the images that people have in their heads about a particular company and a particular mark. Brands absorb everything around them like Imelda Marcos in the shoe department at Nordstrom†(Scott Bedbury, CEO of Brandstream, a Seattle-based marketing consultancy, quoted in Kalin, 2001). Indeed the term has come to refer to not only the images a company produces in order to call their product or services to mind, but also the products sold, the services rendered, the building in which the company is headquartered or even the country in which it originated as well as the methods used to project these ideas and images to the broader public. To remain competitive in the world today, just about anything can be identified with a brand if it is so chosen – companies, museums, hospitals, even individual people (look at Martha Stewart for a prime example).
